Online Marketing: Online Marketing Strategies

Online Marketing: Online Marketing Strategies - Online Marketing is marketing communications activities using Internet media. Initially using static pages HTML-formatted to be accessible to the Internet users. That was the beginning of a website which later became a kind of ' online brochure ' and even ' second Office ' for companies to display the identity itself to the whole world.
In its development of online marketing is not just using the media website, but also email and other applications that run on top of the Internet protocol.

As part of the marketing activities with the use of the Internet, online advertising (advertising on the Internet) to be of interest to the study of marketers in particular and the business generally.

What exactly is the advertising on the Internet?
At first in advertising media Internet is moving the creatives who are already walking in conventional media (television, newspaper, magazine) into the website. However, in its development, utilization of Internet media is able to maximize the characteristics of results obtained through advertising activities on the Internet. It makes the Internet media are now used as part of the marketing mix (marketing mix) with different approaches according to the characteristics of the media and the target audience you want to accomplish.

Activities that are customarily used in advertising in the Internet media is putting up banner (banner ad). But the demands of increasingly complex marketing communications is not enough with just the way like that. It takes strategy, creativity and an accurate measurement as well as mengkonvergensikan possible. For example, using viral marketing strategies via email, product-specific site building separate from the corporate site, design pages, create webtorial advert-gaming, synergize with mobile marketing, online survey/polling and other strategies.

In addition to advertising activities above, there is also a less expensive advertising techniques and efficient, i.e. using search engines (Search Engine Otimization). With SEO, website will be easy to find in the search engine and possibly visited the higher because it is currently 80% of internet users search for data by utilizing the search engine as the basis for the initial search.