Online Marketing Communications

Online Marketing Communications - Still talking about marketing or marketing, but with a more narrow subject which is about Online marketing communications. I am going to discuss a little bit components to get to the discussion of the subject, so it would be easier to understand.

Understanding Of Marketing Communications
Marketing communications is the process that establishes the relationship of communication between individuals or groups in penyampain information about goods or services product.

Clearly AR Bulaeng suggests that marketing communications is a continuing process of dialogue (the continuing dialogue) between the buyer and the seller in a place of marketing (marketplace). Marketing communication is a two-way exchange of information between parties or institutions involved in marketing.(AR.Bulaeng, 2002: 33)

Marketing can be said the takeover decision, in which marketing communications are implementation of marketing decisions that result in out put flow of information two stages (two way information flows) between companies with consumers.

Thus in the process of communication needed a reciprocity (feedback) between komunikan and penyampai messages or message recipients. Whereas the purpose of communications as well as other commercial purposes, namely:

Give complete information to prospective buyers-full of merchandise or products they offer.
Wooing prospective buyers that want to buy goods they offer.

Remind consumers about goods that he had purchased in order to make a purchase. (1988: Zuhal, 57)

With the development of information systems, the consumer is now Indonesia smarter in choosing and determining information product offerings, so the business is required to provide information that is reasonably clear and not membodoh-bodohi or provide information that is not in accordance with product offerings.

Communication is not always a meeting between two or more parties in the delivery of information. But the shape of marketing communications can also be advertisement. Advertising is a form of mass communication which is used by the company's goods or services. The role of advertising in marketing services was to build awareness of the existence of the services offered, increasing consumer knowledge about services offered, to persuade prospective consumers to buy or use these services, and distinguish itself for one company with another company that supports the positioning services.

Online Marketing Communications
With the development of an increasingly sophisticated communication technologies, so that information can move quickly by using online media. Now the internet has become one of the mediators of human beings to communicate and relate to each other quickly.

Moreover, with a very sophisticated smartphone technology, is no longer just a computer or laptop that can access the internet but for internet access can use a mobile phone or tablet computer that is increasingly circulating widely and with low cost, so that nearly everyone has internet access on their own.

In recent years, entrepreneurs have a glance at the online media as profiteers, surely by doing online promotion for selling products or services quickly and profitably with the promotional cost is much cheaper than conventional promotions.

Therefore, berkembanglah online marketing communication system, i.e. a direct relationship between the entrepreneur (producers) with the consumer through online media. But because so many entrepreneurs who are changing the game meode by using online media, competition was increasingly tight between sellers to promote their products and achieve sales targets.